One of NM Chronic Disease Prevention Council’s biggest accomplishments in 2014 is the launch of its new outreach campaign: New Mexico Health Starts Here (NMHSH).
Highlighting the fact that those who need to manage one chronic disease often need to manage multiple chronic diseases, the CDPC recognizes that it needn’t duplicate what each of its council member organizations do so well on their own. The CDPC needs to create a platform from which to increase awareness of multiple chronic diseases and drive traffic to each of its council organizations for collaborative yet more in-depth support.
This gave rise to the New Mexico Health Starts Here (NMHSH) campaign. The NMHSH video (produced in 2014) is positioned as the first of several such videos which will highlight a diverse group of New Mexicans who are managing their chronic diseases. Alongside the video we have created a comprehensive graphic design system to support all communication (advertising, social media and public relations).
The video addresses, in an every-day, conversational, slice-of-life setting, ways to reduce the risk, better manage and/or prevent single or multiple chronic disease.
Distribution of the video and its message is happening through the CDPC’s network via University of New Mexico hospital, participating clinic and hospital waiting rooms, and online via the CDPC website and Facebook page. The CDPC also benefits from potential circulation through the NM Department of Health.
The CDPC is actively seeking funding by which to embark on our proposed next steps: the creation of additional videos, building a more robust online presence dedicated to the campaign, and a public relations campaign for message exposure and buy-in.
The NMHSH campaign improves health outcomes by de-mystifying the complexities of navigating life with multiple chronic disease. By making resources available to everyone on the spectrum of care – from care recipient to care provided – through highly accessible videos and messages, we break down traditional socio-economic boundaries and give the multiple chronic disease community a message around which they can rally their needs and accomplishments.
NMHSH accomplishes all of the following:
- makes no distinction between the chronic diseases (can be applied to them all)
- can be used by all stakeholders
- supports the Council’s mission and the Shared Strategic Plan implementation
- bolsters a holistic (non-silo) approach to multiple chronic diseases
- is empowering and proactive
- encourages action through a engagement, connectivity and non-guilt-associated accountability
- builds community
- is simple